Case Study: Revitalizing the Brand, Website, & Marketing for Treeworx LLC
Overview
Treeworx LLC is a trusted, local tree service company based in Chattanooga, TN, serving customers within a 40-mile radius. Although well-established in their community, they realized their existing logo posed challenges when applied to various materials like shirts, trucks, and marketing collateral. Looking to elevate their brand presence, generate more leads, and unify their marketing efforts, Treeworx LLC chose Interactive ID to refresh their visual identity, develop a new website, manage SEO, and create targeted paid ad campaigns.
Challenge
Treeworx LLC needed a cohesive, modern brand identity that could be applied seamlessly across multiple platforms and mediums—physical and digital. Their existing logo was outdated and caused inconsistencies in branding when printed on apparel, vehicles, and other materials. Additionally, Treeworx LLC needed to increase visibility in a competitive market and bring in a steady stream of qualified leads. Without a strong online presence, they lacked the ability to effectively showcase their professional tree services and attract potential customers.
Solution
Collaborating closely with Treeworx LLC, we assessed their existing brand elements and marketing strategies. Building on their feedback, we:
- Refined the Brand Identity
- Created a new logo that is visually striking and easily adaptable for shirts, trucks, business cards, and other branded collateral.
- Developed Print & Digital Collateral
- Designed new business cards and stickers that present a unified and professional look.
- Built a Modern, User-Friendly Website
- Launched a responsive website (treeworxllc.com) that highlights Treeworx LLC’s services, service area, and commitment to quality.
- Managed Social Media & SEO
- Implemented a social media posting schedule to keep customers engaged and informed.
- Enhanced on-page and off-page SEO to improve visibility in search engine results.
- Implemented Paid Ad Campaigns
- Designed targeted search ad campaigns to generate leads within their 40-mile service radius.
- Optimized the ad budget to drive consistent, high-quality leads.
Services Provided
- Brand Development: Created a refreshed, versatile logo that translates effectively across all marketing channels.
- Print Collateral: Designed and printed business cards and stickers to maintain consistency in offline marketing.
- Website Design & Development: Built a new, mobile-responsive website that effectively showcases Treeworx LLC’s tree services and expertise.
- Social Media Management: Developed and scheduled engaging posts to build brand awareness and maintain customer relationships.
- SEO Management: Enhanced website structure and content to rank higher on search engines and increase organic traffic.
- Paid Advertising: Strategized and managed search ad campaigns to drive consistent leads within the approved budget.
Results
With their revitalized brand identity and cohesive marketing strategy, Treeworx LLC has seen a marked improvement in both brand recognition and lead generation. The new logo and marketing materials have helped them project a professional, trustworthy image, while the updated website and SEO efforts have elevated their online presence. Their paid ad campaigns now bring in a steady flow of qualified leads, further supporting their business growth. Treeworx LLC has expressed great satisfaction with the transformation and continues to rely on Interactive ID for ongoing marketing support and strategy.