New Age Lights

Case Study: Building a Cohesive Brand, Website, & Marketing Strategy for New Age Lights

Overview
New Age Lights has been operating as a lighting solutions company for a few years. They serve clients in four major cities in Tennessee, Alabama, and southern Ohio: Chattanooga, Birmingham, Huntsville, and Cincinnati. As they grew, they recognized that they need a unified brand identity and modern marketing strategy. Their messaging needed to connect with both new and existing customers. As a result, they chose Interactive ID to handle all their marketing efforts. These included designing a new logo, creating print collateral, building an engaging website, and managing social media as well as paid advertising.

Challenge
Because they operate in multiple cities, New Age Lights needed to effectively communicate their services to a wide variety of audiences. Even though they already had a presence, they were missing cohesive branding elements. Everything from the logo, business cards, and stickers to their new website needed to showcase their professionalism and expertise. In addition, they were looking for a strategic approach to digital marketing to attract leads in all four markets.

Solution
Interactive ID worked closely with the New Age Lights team to understand their goals and target demographics. Using insights from our conversations with them, we:

  1. Designed a unified brand identity to emphasize their expertise and innovative service offering in the lighting industry.
  2. Designed and printed business cards and stickers using the new brand identity. This resulted in polished, professional marketing collateral.
  3. Created a modern website (www.newagelights.com) that clearly showcases their services and expertise. Its user-friendly elements show their commitment to customer satisfaction.
  4. Managed social media by posting engaging content to raise brand awareness and drive user interaction.
  5. Implemented targeted paid advertising campaigns across multiple platforms to gain leads in Chattanooga, Birmingham, Huntsville, and Cincinnati.

Services Provided

  • Brand Development: a contemporary logo that represents their innovative approach to lighting.
  • Print Collateral: designed and printed business cards and stickers.
  • Website Design & Development: a responsive, SEO-friendly website to highlight their services and meet various user needs across their service area.
  • Social Media Management: scheduled content across platforms to drive engagement and brand loyalty.
  • Paid Advertising: Strategically managed digital ad campaigns to create quality leads and maximize ROI.

Results
New Age Lights is now represented by a unified brand presence. The new website offers a clear overview of their lighting solutions. It is driving an increase in inquiries by both residential and commercial clients. At the same time, their social media channels and paid advertising campaigns work together to bring in a consistent flow of leads. The New Age Lights team has expressed their satisfaction with Interactive ID’s personalized service, strategic insights, and the tangible results they’ve achieved through a cohesive marketing strategy.