Case Study: Building a Cohesive Brand, Website, & Marketing Strategy for New Age Lights
Overview
New Age Lights is a lighting solutions company that has been in operation for a few years, serving clients across four major cities: Chattanooga, Birmingham, Huntsville, and Cincinnati. As they continued to grow, they recognized the need for a unified brand identity and a modern marketing strategy that would connect with new and existing customers alike. They chose Interactive ID to handle all of their marketing efforts, including designing a refreshed logo, creating print collateral, building an engaging website, and managing social media and paid advertising.
Challenge
Operating in multiple cities meant that New Age Lights needed to effectively communicate their offerings to diverse audiences. Although they had an established presence, they lacked cohesive branding elements—logo, business cards, stickers, and a streamlined website—to represent their professionalism and expertise. Additionally, they needed a strategic approach to digital marketing to ensure a steady influx of leads from all four markets.
Solution
Interactive ID worked closely with the New Age Lights team to understand their goals and target demographics in each city. Armed with these insights, we:
- Developed a cohesive brand identity that emphasizes their expertise and innovation in the lighting industry.
- Designed and printed business cards and stickers that reflect the new branding, providing polished, on-the-ground marketing materials.
- Created a modern, user-friendly website (www.newagelights.com) that clearly showcases their services, expertise, and commitment to customer satisfaction.
- Managed social media by posting regular, engaging content to raise brand awareness and drive user interaction.
- Implemented paid advertising campaigns across multiple platforms to generate targeted leads in Chattanooga, Birmingham, Huntsville, and Cincinnati.
Services Provided
- Brand Development: Refined the company’s visual identity with a contemporary logo that represents their innovative approach to lighting.
- Print Collateral: Designed and printed business cards and stickers, ensuring consistent branding in all offline materials.
- Website Design & Development: Built a responsive, SEO-friendly website that highlights their services and caters to different user needs in various locations.
- Social Media Management: Curated and scheduled content across platforms, fostering engagement and brand loyalty among new and existing audiences.
- Paid Advertising: Strategically managed digital ad campaigns to generate quality leads and maximize return on investment.
Results
New Age Lights now operates with a unified, professional brand presence across all four of their service areas. The new website provides a clear overview of their lighting solutions and is driving increased inquiries from both residential and commercial clients. Meanwhile, their social media channels and paid advertising campaigns work together to bring in a consistent flow of leads, contributing to their continued growth and success. The New Age Lights team has expressed their satisfaction with Interactive ID’s personalized service, strategic insights, and the tangible results they’ve achieved through a cohesive marketing strategy.