Gordon Plumbing Services

Case Study: Creating a New Brand, Website, & Collateral for Gordon Plumbing Services

Overview

Gordon Plumbing Services is a well-established plumbing company based in Chattanooga, TN, proudly serving the community since 2020. Despite their longstanding presence, they sought a modern refresh to better connect with today’s consumers. Choosing Interactive ID for all their marketing efforts, Gordon Plumbing Services partnered with us to reimagine their brand—from a new logo and business cards to a fully responsive website, stickers, and an active social media presence.

Challenge
Although experienced and trusted locally, Gordon Plumbing Services lacked a cohesive visual identity that reflected their quality and commitment to service. Their existing materials were outdated, and without a unified brand, they struggled to fully communicate their reliability to potential clients. The challenge was to craft a modern, professional identity that encapsulated their decades of expertise while appealing to a contemporary audience.

Solution
We collaborated closely with the Gordon Plumbing Services team to understand their values, customer base, and market positioning. By combining our design expertise with their industry knowledge, we developed a refreshed brand identity that conveys trust and professionalism. Our approach included:

  • Logo & Collateral: Creating a contemporary logo paired with professional business cards and eye-catching stickers.
  • Website Development: Building a user-friendly, mobile-responsive website that clearly outlines their services and expertise.
  • Social Media Management: Implementing a consistent posting strategy across their social media platforms to boost engagement and brand awareness.

Services Provided

  • Brand Development: Crafted a modern logo that represents reliability and efficiency.
  • Print Collateral: Designed and produced business cards and stickers to support on-the-ground marketing efforts.
  • Website Design & Development: Developed a responsive, informative website at www.gordonplumbingservices.com to showcase their services and enhance customer interaction.
  • Social Media Management: Managed and posted to their social media accounts, ensuring regular engagement and a consistent brand message.

Results
Gordon Plumbing Services now benefits from a revitalized brand image that resonates with both new and existing customers. The unified visual identity, combined with an intuitive website and active social media presence, has significantly improved their market profile in Chattanooga. Their enhanced branding efforts have not only reinforced customer trust but also positioned them as a leading plumbing service provider in the region. The team at Gordon Plumbing Services has expressed great satisfaction with the creative process, the quality of work delivered, and the overall impact of Interactive ID’s comprehensive marketing solutions.