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Case Study: Creating a New Brand, Website, & Collateral for Xpert Restoration
Overview
Xpert Restoration is a new business in Ringgold, GA that specializes in water, fire, and roof damage restoration. They knew they needed to stand out in such a competitive industry, so they chose Interactive ID, Inc. to establish their presence in the Chattanooga, TN area. They asked us to develop a strong brand and create a clear, user-friendly website.
Challenge
Being new to the market, Xpert Restoration was hoping to build credibility quickly. Without a cohesive visual identity, high-quality print collateral, persuasive copy, and an online presence, they had no way to show their expertise and services to potential clients.
Solution
We built on the Xpert Restoration team’s feedback to create a brand identity that encapsulated their reliability and professionalism. Then, with thoughtful design and direct written copy, we delivered an engaging website experience that met Xpert Restoration’s needs and highlighted their capabilities. Their site is clean, easy-to-navigate, and complete – showcasing their restoration services.
Services Provided
- Brand Development: created a modern, impactful logo that aligns with their values.
- Print Collateral: designed and printed business cards and door hangers for professional marketing efforts.
- Website Design & Development: built a new, mobile-responsive website that speaks to their full range of restoration services.
- Copywriting: wrote persuasive, SEO-friendly content that informs customers and calls them to choose our client.
Results
Xpert Restoration now has a unique identity that communicates excellence and professional service. The unified branding, focused copy, and user-friendly website have raised their profile in their service area, while the marketing collateral supports their marketing efforts. The Xpert Restoration team has expressed how pleased they are with our customer service, quality of work, and overall value of Interactive ID’s services on their behalf.