Like many of our clients, Outdoor Inc. came to us in need of a brand refresh. Their website wasn’t clearly communicating their expertise or high-end professional landscaping, land grading, and excavation services. In addition, their logo and brand collateral needed to be upgraded to match the quality of their work. Our brief was to give them a professional look in all phases of their visual identity.
We presented several solid initial concepts, with one of them coming out a clear winner. Then, through a process of feedback and variation, we arrived at a final logo and brand guideline that pleased the client and fulfilled the brief. Once that was in place, we created collateral materials including business cards, brochures, and a suite of business collateral.
Finally, we brought their website up to par through a total redesign, placing their services front and center and using images of their actual work throughout. Following the website launch, we began our ongoing work of managing their social media presence.