Mountainside Table Company came to us with their need to upgrade their look. Their business is built around creating custom, one-of-a-kind tables for clients who want to make an impression. However, their own website wasn’t high-end enough to make the right impression with potential clients. During our meeting with the owner and after discussing the company’s abilities, we decided on a plan of action that included a new brand identity and website.
As we began work on their logo, three aspects of their brand came to the forefront.
- Their tables are solid wood and will last for generations.
- Their operations are based in the mountains of Tennessee as implied by their name.
- Many of their tables incorporate colorful resin and are unique in the marketplace.
As a result of these aspects, we felt that the logo needed to be strong in form, make reference to their mountainous area, and include bright color with a “new day” feeling. The client was pleased with the initial direction we presented and, after a few tweaks, loved their new logo.
In addition, the new website presents a more modern, image-heavy look than their old template. As they say, “a picture is worth a thousand words” and that certainly holds true in this case. After a complete rebrand, Mountainside Table Company has a logo, business cards, and website they can be proud of when speaking with potential clients.