Logo Design • Graphic Design • Printing • Website Design • SEO

Mountainside Table Company

Mountainside Table Company came to us with their need to upgrade their look. Their business is built around creating custom, one-of-a-kind tables for clients who want to make an impression. However, their own website wasn’t high-end enough to make the right impression with potential clients. During our meeting with the owner and after discussing the company’s abilities, we decided on a plan of action that included a new brand identity and website.

As we began work on their logo, three aspects of their brand came to the forefront.

  1. Their tables are solid wood and will last for generations.
  2. Their operations are based in the mountains of Tennessee as implied by their name.
  3. Many of their tables incorporate colorful resin and are unique in the marketplace.

As a result of these aspects, we felt that the logo needed to be strong in form, make reference to their mountainous area, and include bright color with a “new day” feeling. The client was pleased with the initial direction we presented and, after a few tweaks, loved their new logo.

In addition, the new website presents a more modern, image-heavy look than their old template. As they say, “a picture is worth a thousand words” and that certainly holds true in this case. After a complete rebrand, Mountainside Table Company has a logo, business cards, and website they can be proud of when speaking with potential clients.