Case Study: Fleet Mobile Services — Rebranding, Visual Storytelling & Digital Revamp
Client: Fleet Mobile Services, LLC
Service: Semi Truck Repair in Chattanooga
Website: fleetmobileservicesllc.com
Overview
Fleet Mobile Services had relied on a legacy website for 8–10 years, and over time it became clear that it was no longer effective in attracting new clientele. Their visual identity was outdated, and they lacked cohesive marketing materials to communicate credibility. We were brought in to modernize their brand, refresh their entire visual presence, and build a digital platform that would help them stand out in a competitive mobile fleet repair market.
Challenge
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Their existing site looked dated and failed to convert new leads
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Branding was inconsistent (logo, stationery, print materials)
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They lacked original imagery or video to showcase their service capabilities
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Competitors had more modern-looking sites with better visual storytelling
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They needed a full-stack refresh: brand → print collateral → digital
Our Approach / Solution
We approached their transformation in several phases:
1. Discovery & Strategy
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Conducted stakeholder interviews to clarify their unique selling points (e.g. on-site repair, fleet maintenance, emergency services)
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Researched competitor websites to identify visual gaps and opportunities
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Defined the target personas (fleet managers, trucking companies, municipal clients)
2. Brand Identity Refresh
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Designed a contemporary logo that reflects strength, mobility, and reliability
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Created a brand color palette, typography, and visual system
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Applied the branding across business cards, rack cards, flyers, and stationery
3. Visual Assets: Photography & Videography
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Branded photoshoot: captured real-world fleet repair operations, technicians in action, tools and trucks
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Produced short videos (walkthroughs, “before & after,” service demos) to use on the site and in promotions
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These assets bring authenticity, build trust, and differentiate their digital presence
4. Website Redesign & Development
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Built a responsive, SEO-friendly website aligning with the new brand
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Embedded video and image-rich sections to highlight service offerings and capabilities
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Included lead capture forms, service pages, case examples, and contact pathways
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Focused on user experience so that prospective clients could find key services quickly
5. Print Collateral & Launch
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Designed rack cards and flyers for local distribution (e.g. trucking offices, repair shops)
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Delivered print-ready files and managed printing logistics
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Rolled out the new website, synchronized with brand identity and collateral