SEO is like making a cake – all the ingredients must work together to have a tasty result. However, maybe you’re missing some key ingredients right now. Perhaps there are certain discrepancies in how Google sees your business and how it is or is not ranked in the surrounding areas of your key focus cities. It’s time to address that problem, and we’d love to show you how to use SEO for your business. Let’s take a look at what you can do.
How to Use SEO for Your Business
- You’ll rank higher after making these fixes:
- Eliminate 404 results (page not found)
- Update meta information
- Add quality content that is related to your Google campaigns
All these will improve your lead quality as well as your online visibility. In addition, having your website updated securely with the plugins, theme and WordPress will prevent your site from being compromised. As you know, if this process isn’t done correctly, your website can be left vulnerable.
What is SEO?
SEO (search engine optimization) is a marketing tool that directs traffic to your website, resulting in potential clients and business opportunities. While SEO is a crucial part of growing your website, it simply doesn’t happen overnight. Instead, there’s a good amount of effort that goes into perfecting it. Here’s how to stay on top of your website and take full advantage of the benefits that SEO has to offer.
Your 5 Ingredients for SEO Success
Follow these steps to bake the best “SEO cake” – and see the best results for your website.
1.) Observe and Analyze Your Target Audience
Part of being a business owner is catering to your clients’ wants and needs. Creating an SEO presence is no different. For that reason, think about what your audience may be searching for on the web – keep their “pain points,” or needs, in mind. We’ll use this information in the next coming steps.
2.) Understand and Use Key Words
Once you’ve taken into consideration your audience’s pain points, you’ll have a good idea of what key words to target. Your audience will be using different terms to refer to your products or services while searching the web. These are important to keep written down, and we suggest organizing them by search volume and relevance to your business.
Here’s where to use these key phrases:
- Every URL on your website
Each page should include a key word in its URL. We also recommend including your key word or key phrase in your SEO title and meta descriptions.
- Every page title
While having a key word or phrase in the title of your website is important, it’s also beneficial to sprinkle a few key words and phrases throughout the text on your site as well.
3.) Create Quality Content to Build Authority
Consistent, quality content helps build SEO. This can look like posting blog articles, providing factual research, and writing thorough guides, infographics, and even eBooks. This content also shows authority within your industry by reflecting your knowledge as a business owner. Additionally, quality content posted on reputable external sites builds backlinks to your website. Those quality backlinks are a telltale sign of the credibility of a trending website.
4.) Optimize Your Social Media Presence
Every business should have at least a few platforms to advertise their products and services. In addition, you should interact with your audience and seek to attract new clientele. Social media also allows you as a business owner to collect social signals, which can improve your SEO. On top of that, using different platforms provides you with opportunities to gain more backlinks. Post relevant, thought-out content at a steady pace. Also, be sure to keep track of the analytics of your platforms so you’re informed about your progress.
5.) Fix Any Tech Issues
Any SEO strategy is going to stumble upon tech issues somewhere along the road. Luckily, if you stay on top of them, they’re easy to catch and fix. Make sure you’re using HTTPS, the sign of a secured connection between a device and a website. This is an important ranking factor in the world of search engines. It also offers data protection and encryption in order to keep your website and visitors’ devices secure.
In addition, check your website’s page speed frequently. Also, keep an eye out for any crawl errors, otherwise known as 404s or “page not found” results. Make sure to keep the pages on your site updated regularly.
Learn How to Use SEO for Your Business – Contact Us Today
By using the above strategies, you’ll be putting yourself in a good position to reach the results you’ve been waiting for. However, it does take time and effort. For professional help with your SEO, contact us today at (423) 508-0521. We can’t wait to hear from you!