Conner & Roberts: Company Rebrand for a Chattanooga Law Firm
Client: Conner & Roberts, Attorneys at Law
Website: www.conner-roberts.com
Industry: Legal Services
The Challenge
Conner & Roberts, a respected Chattanooga law firm, wanted to elevate their brand presence and ensure every client touchpoint reflected the professionalism of their practice. Their existing logo and printed materials felt dated and inconsistent, creating a disconnect between their visual identity and the trusted legal expertise they were known for.
After interviewing several agencies, they chose Interactive ID for our proven experience in helping established brands evolve without losing credibility.
Our Solution
We began by reviewing all of their client-facing materials to identify gaps in visual consistency and tone. During our discovery meetings, we discussed what the firm wanted their brand to communicate – strength, reliability, and modern sophistication.
Our creative team developed several logo concepts that struck a balance between classic legal tradition and a contemporary design aesthetic. After a few collaborative iterations, the final logo captured the firm’s professionalism while giving their brand a refreshed, timeless feel.
With the logo approved, we built out the full brand package. That package included new business cards, letterhead, and thank-you cards. In addition, we provided digital assets so their existing website system could mirror the new look and feel.
The Result
Conner & Roberts now presents a unified, modern identity that better reflects their reputation as one of Chattanooga’s most trusted law firms. The updated brand not only strengthens their credibility but also enhances client confidence from the first impression through every interaction.