Case Study: Building a Cybersecurity Brand
Overview
CyberIntel Solutions came to us with a great foundation: deep technical expertise in cybersecurity and a vision for reaching new clients. What they lacked was a brand and web presence that reflected their capabilities and communicated clearly to client decision-makers. We partnered to modernize their identity, sharpen their messaging, and build a website that performs (not just looks good).
Challenge
Their old logo and site were starting to feel stale. They weren’t helping CyberIntel stand out in a competitive landscape, nor were they converting visitors into conversations. Prospective clients likely viewed them as just another cybersecurity firm. CyberIntel needed a brand that conveys precision, reliability, and sophistication – one that helps prospects immediately see why they should trust them.
Solution
We started with their brand. The new logo and visual identity lean on connection, circuits, and modern minimalism. It invokes technical strength without feeling cold or generic. With the identity solidified, we turned to the website. We:
- Built a clean, modern layout that feels authoritative yet approachable
- Wrote content that speaks directly to clients (no tech jargon for jargon’s sake)
- Emphasized their differentiators (engineering depth, custom approach)
- Integrated strategic calls to action (“Schedule a Consultation”) throughout
- Showcased how the new identity could be applied across print, apparel, signage, and digital assets
Every element was chosen to reinforce credibility, clarity, and the opportunity for conversation.
Services Provided
- Brand & Logo Redesign
- Visual Identity System
- Print Collateral (business cards, etc.)
- Website Design & Development
- Copywriting & Messaging Strategy
- Brand Application Mockups (mugs, signage, pens, apparel, digital)
Results
CyberIntel now has a unified brand that feels confident and capable at every touchpoint. Their website communicates exactly what they do, who they serve, and how they’re different – in language clients actually understand. With a stronger brand and clearer calls to action, they’re better positioned to be found and chosen by the right kind of leads.